For goodness’ sake! Try to look the part.

Would you buy a suit from someone who looks and acts like they’ve never worn one? If it’s cheap enough, perhaps…

Would you buy a tuxedo from this guy?

It’s not enough in this world simply to know your stuff. If you want a chance to prove it, you need to look the part. Because the facts are that people do judge books by their covers, and covers do say quite a bit about books’ content.

Besides, it’s hard to trust someone who won’t take their own advice, use their own product or eat their own dog food.