Even if webdesign has long evolved into a distinct discipline, print designers and paper-era agencies still get a lot of web design work. This post is for them, but I know many professional web designers who could use a reminder, too. It’s a list of ways to avoid the most common and the worst mistakes designers do.
It’s a common mistake: Get a logo, choose a palette and some fonts, maybe design some fun visual elements you can play with on your letterhead and presentations, and call it a brand. It is, of course, nothing of the sort.
It’s such a cliché that every company needs this or that when it comes to online marketing. I’ll be the first to tell you: No, you don’t need a blog. No, you don’t have to be on Facebook or Twitter. No, you don’t need an app.
There are quite a few good reasons why your business might not need a website at all, but most of those reasons probably don’t apply to you.
If you’ve ever google’d yourself or your business, it’s important to know that you won’t see what everyone else sees. If you take some precautions, however, you can come pretty close.