Even if webdesign has long evolved into a distinct discipline, print designers and paper-era agencies still get a lot of web design work. This post is for them, but I know many professional web designers who could use a reminder, too. It’s a list of ways to avoid the most common and the worst mistakes designers do.
It’s a common mistake: Get a logo, choose a palette and some fonts, maybe design some fun visual elements you can play with on your letterhead and presentations, and call it a brand. It is, of course, nothing of the sort.
It’s such a cliché that every company needs this or that when it comes to online marketing. I’ll be the first to tell you: No, you don’t need a blog. No, you don’t have to be on Facebook or Twitter. No, you don’t need an app.
There are quite a few good reasons why your business might not need a website at all, but most of those reasons probably don’t apply to you.
If you’ve ever google’d yourself or your business, it’s important to know that you won’t see what everyone else sees. If you take some precautions, however, you can come pretty close.
There are – quite literally – thousands of things you can do that might, and probably will, contribute to increased sales, a boost in your productivity and an improved bottom line. You can rewrite your bio on the company website and update your LinkedIn profile. You can go to a lot of networking events, where[…]
Suddenly QR codes are everywhere. Not all that many people use them, but if they want to, they’re there: A pile of squares put together to make a fancy bar code. “Everyone” uses QR codes these days. Don’t get me wrong, QR codes can be a very powerful tool, if you know why or how[…]
One of the first things I decided when I started Next Page, was that we should work like musicians – jazz musicians, specifically. Musicians don’t compete – at least not in the business sense of the word. They may be up against eachother at the ticket booth and in the iTunes store, but that’s not[…]