It’s such a cliché that every company needs this or that when it comes to online marketing. I’ll be the first to tell you: No, you don’t need a blog. No, you don’t have to be on Facebook or Twitter. No, you don’t need an app.
If you’ve ever google’d yourself or your business, it’s important to know that you won’t see what everyone else sees. If you take some precautions, however, you can come pretty close.